Selected — Potencia UP LATAM 2026

AI Learning Infrastructure

Turn your company’s materials into training your teams can apply.

Create courses from your materials. Bring training and practice into your team’s working day, with an AI tutor and progress records for the people leading it.

XFactor StudioStart with an idea

An outline, lessons and a practice question to get started. No sign-up. What you type is processed by an AI model to build this outline. Privacy notice

For the people leading training, HR and operations. Across teams and locations.

See the workflow
Your materials
Training and practice
Team progress

From your first course to training across your business.

Explore course creation, the team’s learning experience and the training manager’s view. Real product recordings with demonstration data.

Open the film and its chapters

Connect the learning workflow

Your knowledge may be scattered. Your learning workflow doesn’t have to be.

Manuals, sessions, messages and assessments each have a role. Bring creation, practice and follow-up together so people can find what to learn and you can see where support is needed.

  1. Separate materials and records

    When procedures, sessions and records live in different places, assembling the context takes extra work.

    With XFactor

    Turn your materials into courses and follow learning by person and team.

  2. Access for each team

    People working on the floor or on the move need an experience they can open and follow on their phones.

    With XFactor

    Courses in the mobile browser and reminders through WhatsApp.

  3. From creation to follow-up

    Preparing content is the beginning. You also need to distribute it, provide practice and review what happened.

    With XFactor

    Creator Studio, delivery, practice, support and learning records in one platform.

One loop

Create. Support. Practice. Follow up.

Explore the author’s tools, the learner’s experience and the information available to training managers. Real product recordings with demonstration data.

  1. 01 / Create

    Your manual becomes a course

    Upload your PDF manual or describe a course. Creator Studio proposes the structure and lessons; your team edits the content before publishing.

    • Build lessons with an AI copilot and interactive blocks: quizzes, matching, flashcards and more. Preview the learner experience and share a review link.
  2. 02 / Deliver

    Learning in your team’s working day

    Assign training by team. People can learn from their phone, with WhatsApp reminders to help them return to the next step.

    • Learn inside WhatsApp with lesson cards, questions, feedback and review cards.
    • Bring learning to the communication tools your team uses.
  3. 03 / Practise

    Rehearse the hard conversation

    Watch a lesson in the 3D Theater, then practise a scenario: listen, choose a response and see its consequence. It runs in the browser, without a headset.

    • 04 / Personalize

      Help while learning. Review afterward.

      The AI tutor answers questions about course content. With Review, people can practise again and revisit what they need to reinforce.

      • 05 / Motivate

        A next step worth returning to

        Quests set goals. Streaks, leagues and achievements make participation visible; squads and the community add connection. Live sessions provide time to work through questions with an instructor.

        • 06 / Prove

          Evidence for the people leading training

          Review submissions with a rubric, find lesson completion gaps and track requirements and expiry dates. Export the evidence and verify the signature on a credential.

          • Broken down by team, site or client.

        Training that fits the working day

        Your teams can learn between customers, during a shift or while moving between locations. Start on a phone and continue on a computer.

        • Any phone

          It runs in the browser and on WhatsApp. Nothing to install on a shared or personal phone.

        • Fits in the day

          Short lessons that fit between the day’s activities.

        • Support in English and Spanish

          Six voice assistants. People choose a guide and ask questions about their course content.

        • A shared foundation for your team

          Prepare onboarding and procedures once, then assign the current version to the teams that need it.

        • Training records

          Review completions, assessment results and credentials by person to follow up with your team.

        Partners and institutions

        Present in México, Perú & Costa Rica
        COMCE QuerétaroCentro de Desarrollo y Talento ProfesionalSohersa
        Anglo Español
        Biomaster
        IEST Anáhuac
        The Training Lab
        Global University
        CEDESOCOMCE QuerétaroCentro de Desarrollo y Talento ProfesionalSohersa
        Anglo Español
        Biomaster
        IEST Anáhuac
        The Training Lab
        Global University
        CEDESO

        Solutions

        Training for your business.

        Explore company training and the dedicated solutions for training providers and educational institutions.

        • Companies

          Onboarding, processes and internal training. Build from your materials and follow progress across teams and locations.

        • Training providers and consultancies

          Your methodology under your brand, for each client, with the evidence of every group.

        • Schools and institutions

          Programmes your students follow from their phone, with practice, an AI tutor and verifiable credentials.

        Price

        A founder price for the first to start.

        Prices go public in November 2026. Until then we share them on a short call: four plans by how many people you train, with no implementation fee.

        Founding Cohort · November 2026 – January 2027

        A founder price, frozen for 12 months.

        The proposal details the platform license and AI and media usage terms. Scope and price are confirmed with you in writing before you commit.

        • You start with one team and one procedure
        • We build the first course with you
        • Voice tutor on every plan
        • SSO and SCIM on every plan
        Book a call
        Ulises De la Cruz

        Who is behind it

        Ulises De la Cruz

        Founder & CEO

        An education executive who built the product himself.

        • Built XFactor hands-on, directing AI coding agents from architecture to production.
        • Former university CEO; led triple-digit revenue growth in executive education across Latin America.
        • Teaches AI agent architecture and has delivered applied AI training for corporate teams.
        Book a call with Ulises

        Founding Cohort · November 2026 – January 2027

        Start with one team and one procedure.

        Run your first course with a real team before expanding across the business.

        1. 1You choose a procedure and a team.
        2. 2We build the first course with you, from your real material.
        3. 3It is assigned and practised with that team, and you get the evidence and the report.
        4. 4If it works, you extend it to the rest of your organisation with a founder price frozen for 12 months.

        Terms and founder pricing are confirmed with you in writing before you commit.

        Apply to the Founding Cohort

        Start with one team. We build the first course with you.

        Founding Cohort · November 2026 – January 2027 · Applications open

        or I prefer to talk first

        Book your call directly

        Frequently asked questions

        What people ask us first.

        No. Lessons open in the phone's browser and reminders arrive on WhatsApp. The 3D practice also runs in the browser; a headset is optional.

        Lessons and WhatsApp reminders work on any smartphone with a browser. The 3D practice asks for more: it runs best on a recent phone, a tablet or a computer.

        Every quiz is graded on the server, every completion is recorded, and each credential carries a cryptographic signature anyone can verify on a public page. Records follow the xAPI standard, so they travel to other systems.

        No. XFactor turns your own company's knowledge into training: the content is yours. If your company is able to issue official certificates, such as Mexico's STPS DC-3, it issues them with its own data.

        Spanish and English, both first-class: the interface, the tutor and the courses.

        Each organization's data is isolated from every other's, and its content only answers its own people's questions.

        Adam

        XFactor AI Assistant · LATAM

        Enable 🔊 voice to talk with Adam · or type a message below

        AI-powered responses. May not be 100% accurate.

        AI Learning Infrastructure for companies — XFactor Academy